Welcome to the home of affordable car care


Auto Allure is the home of affordable car care.

We are Newcastle Under Lyme (Nr Stoke on Trent) based and we sell Detailing and Valeting products of the highest quality but don't break the bank. Lee and Fay are the Directors/owners of the business and the philosophy has always been #affordablecarcare.

We are passionate about car care and we wanted to bring a brand to the industry that bought products that were accessible and easy to use.

We have recently opened our detailing/valeting centre where we offer the finest car care services and products

Lee has been involved with cleaning cars and car care for many years and took his passion for car care to the next level and has been involved in supplying car care products since 2011 when he poured his first pot of Carnauba Wax.

We see a market that is saturated with brands and our business is set up to offer affordable luxury products.

Here is a Lamborghini Huracan Lee completed as a one day "Do what you can" detail. Aside from the compound polishes this was all treated to Auto Allure products including The Eraser interior cleaner, Bright Tyres tyre dressing, Iron It Out bleeding fallout remover, Crystal glass cleaner and much more. Sealed with Toughseal Spray Sealant.

We are the one stop shop for affordable car care and we look forward to speaking with you.